This evening dedicated to the events and experiential marketing sector brought together more than 500 guests from the cultural, musical, marketing, events, and communications spheres in the AEVEA awards 2024.

CaixaBank Gran Teatro, Madrid, March 1, 2024

On 22 February, the backdrop for this first edition of the AEVEA AWARDS, hosted by celebrities such as Elena Sánchez and actress Marta Hazas, was the Gran Teatro CaixaBank Príncipe Pío in Madrid. There were also incredible performances from Fran Perea, Víctor Elías, Marilia, and Clara Alvarado. Figures such as Pablo Carbonell, Juanma Ortega, Carlos Latre, Ion Aramendi and Igor Gómez, among others, were also present at this first edition.

The AEVEA AWARDS, held for the first time ever this year, seek to recognise and promote excellence and best practices in the organisation of events held in Spain during the year 2023.

PortAventura Business & Events collaborated as a sponsor in the AEVEA awards, supporting the commitment to excellence and the search for innovation in events development.

Prizes were awarded in a total of 12 categories, which included: Creativity, Design, ESG Experience, Low-Cost Experience, Return and Effectiveness, Presence at a Fair or Congress, Sports Event, Cultural Event, Up-and-Coming Young People, Experiential Strategy, Brand Trajectory, and Project of the Year. In addition, the Honour Award was presented to Asun Santiago, co-founder of the MacGuffin agency and a pioneering figure in the events sector in Spain.

The judging panel, made up of 23 renowned experts in the fields of communications, marketing and events, highlighted the exceptional quality of the works presented, with 145 projects submitted for this first edition.

Winners at the AEVEA AWARDS 2024 include Mediapro Events for Best Project of the Year for their client The Latin Recording Academy, Somos Experiences for Best Presence at a Fair or Convention for its client Telefónica, beon.Worldwide in the category Best Low-Cost Experience, Grow Comunicación for Best Creative Concept, MKTG Spain for Best ESG Experience, and RPM Sports and MKTG Spain for Best Sporting Event with the Titan World Series.

The AEVEA AWARDS aspire to become the main platform to highlight the best practices and the most innovative trends in events organisation in Spain, serving as a source of inspiration for the entire sector. AEVEA, made up of more than 70 Spanish events agencies, works tirelessly to promote recognition of the events sector, highlighting its economic importance, seriousness, and ability to communicate strategically in live.