With the participation of 4,500 professionals working for SEAT’s international sales network, the event occupied the whole of the convention centre (13,000m2) and its communal areas. The Alexandria, the centre’s largest function room, was divided into two spaces: in one of these, an octagon was assembled, with a seating capacity for 300 people and equipment for projections and 360º content, where an original and impressive presentation of the new vehicle was made; while the other was given over to an exhibition highlighting the evolution of the SEAT Ibiza from when it was first made. In the rest of the centre’s function rooms, the brand’s vehicles were showcased for carrying out different activities.
PortAventura Park’s parking lot, covering a total of 33,000m2, was used as a gymkhana area with obstacles for test driving the new SEAT Ibiza.
A total of 7,500 overnight stays were made at the PortAventura Hotel and the Caribe Hotel. The terraces of the exclusive Lumine Beach Club, an 8 min drive from the convention centre, was chosen for holding an Ibiza-style party with live music and sea views. All the spaces, from the lobby of the convention centre to the bottom of the swimming pool of the venue hosting the final party, were personalized with the firm’s branding and the slogan of the event: “Inside Ibiza”.
The Eventoplus Awards acknowledge talent in the meeting and event industry, and their aim is to improve the industry by identifying and promoting the best events, stimulating creativity, recognizing talent, involving the end clients and, above all, promoting a sense of pride in belonging to one of the most demanding industries.
With a jury comprising 19 meeting and event, marketing and communication professionals, the Eventoplus Awards attract thousands of professionals every year and acknowledge the best talent among 700 Spanish and Portuguese meeting and event professionals.
Laura Valdeolivas, director of PortAventura Business & Events/Convention Centre, said that “it is an honour to have obtained Silver in the ‘Best Venue 2016’ category at such a prestigious award ceremony as the Eventoplus Awards, which, year after year, foster and reward talent and effort in our industry. The level of the candidates has been very high and we would like to congratulate the rest of the winners and finalists.”
