Last December, the world of e-sports and passion for speed came together in an unforgettable event: the Ferrari HP Esports Asphalt Series Finals 2024, held at PortAventura World’s iconic Ferrari Land. This global event, organised by Ferrari, brought together the best international talents in the Asphalt Legends Unite e-sports competition, consolidating PortAventura Convention Centre as the perfect setting for major corporate and sporting events.
A global event in an exclusive setting
The event attracted competitors and attendees from all over the world, highlighting its international character. The eight fastest players from the qualifying rounds travelled to PortAventura Park to compete in an exciting live final, with prize money totalling €20,000. This event not only brought together the best talents, but was also witnessed by many thanks to the live broadcast on Ferrari’s official YouTube channel, allowing viewers to enjoy the adrenaline of virtual racing.
The main event took place in the Alexandria room of the Convention Centre, a space that offers cutting-edge technology and the flexibility to adapt to all types of events. There, attendees were also able to enjoy a coffee break while watching the nail-biting finals, which culminated in the victory of the player known as NATTO, who was crowned champion of this prestigious series.
Unique experiences in Ferrari Land and PortAventura Park
One of the highlights of the event was the exclusive opening of Ferrari Land, where all attendees were able to enjoy iconic attractions such as Red Force, the highest and fastest vertical accelerator in Europe, Thrill Towers, and the F1 simulators. In addition, activities and photo sessions were organised in this theme park, allowing attendees to immerse themselves in the signature passion of the Ferrari brand.
A stay that lives up to the experience
To ensure their greatest comfort, guests stayed at Hotel Gold River, located just a short shuttle ride away from PortAventura Convention Centre and with direct access to PortAventura Park. This hotel, which resembles an authentic Far West village, has 549 rooms distributed across several buildings, offering a perfect combination of unique theming and high-quality comfort.
PortAventura Business & Events: the ideal partner for international events
Ferrari’s choice of PortAventura Business & Events for an event of this magnitude reaffirms the destination’s ability to host global gatherings, offering first-class facilities, a privileged location, and personalised experiences. From the set-up of the Game Booth to the organisation of complementary activities, every last detail was taken care of to guarantee the event’s success.
These types of collaborations highlight PortAventura Business & Events as a benchmark in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, positioning it as the perfect place to combine business, entertainment, and unforgettable experiences.
