The event’s central concept, “Building bridges together, Winning where it matters.”, reflected the spirit of collaboration and innovation that Merck Life Science wanted to convey to its teams. The convention promoted the exchange of ideas, strengthened relationships, and outlined key strategies for the company’s future.
Innovation and technology for an immersive experience
The event began with a Welcome Movie projected in the ROMA 3 room, an immersive 360º experience that captured the attention of all guests from the very beginning. The projection was customised with the company’s branding, adding a touch of exclusivity and distinction, generating a memorable impact among participants.
The core activities of the convention took place in the Alexandria Room, where a large central LED screen served as a visual support for the presentations and speeches. In addition, various interactive workshops were held in the Cartago Rooms, encouraging the exchange of ideas and collaborative work among attendees.
Spaces adapted to the needs of the convention
To ensure the comfort and efficiency of the event, a variety of spaces were available within the PortAventura Convention Centre. The plenary meeting took place in the Alexandria Room, equipped with cutting-edge audiovisual technology. Workshops were also held in the Cartago, Barcino, and Damascus Rooms, offering different formats for the work sessions.
Catering services were provided in the Roma Room, halls, and terraces, where 2,800 buffet meals and 2,800 coffee breaks were served, as well as a gala dinner with the 700 guests, totalling more than 6,300 individual catering services.
Attendees were accommodated in PortAventura World hotels, such as Hotel PortAventura, Hotel Colorado Creek, and Hotel Vila Centric, ensuring comfort and proximity to the event.
The closing night was one of the most anticipated moments, with a spectacular gala dinner at La Cantina, followed by a DJ set and dance floor, ending the convention with a festive and exclusive atmosphere.
Inspiring words that reward the effort
One of the key leaders present at the event was Gianluca Tagliapietra, Senior VP of Commercial SLS EMEA, who emphasised the importance of choosing PortAventura Convention Centre as the venue for this strategic meeting. Regarding his experience, he stated: “We are delighted with the outcome of our 2025 EMEA Sales Training, held at PortAventura Convention Centre. The possibility of bringing our entire sales force together in one place, and the professionalism of the PortAventura team, made the choice of location easy for us. And the experience itself definitely exceeded our expectations: the food, the attention from the staff (from project managers to servers), the hotels, and the flexibility in the organisation all contributed enormously to making this meeting a success.”
PortAventura Business & Events: a benchmark for corporate events
PortAventura Business & Events once again demonstrated its ability to organise large-scale events, adapting to the specific needs of each company. The combination of technology, versatile spaces, and efficient organisation made this convention a true success.
With events such as the Merck Life Science convention, PortAventura Business & Events continues to establish itself as a benchmark in the organisation of international conventions, providing innovative and memorable experiences for companies around the world.
